Mountain Works
Client Success Pipeline
Directed, wrote, edited, scored, and filmed the marketing video, ensuring the concept was executed perfectly from start to finish.
Worked with the production team to develop a compelling idea that highlighted the versatility and durability of Mountain Works clothing in various weather conditions.
Conveyed the brand’s message of blending fashion and functionality, inspired by the Scandinavian climate and outdoor lifestyle.
Created a memorable campaign that increased brand exposure and showcased the innovative, stylish designs of Mountain Works, appealing to a wide audience.
Role and Focus
I worked with industry colleagues to direct, write, edit, score, and film a marketing video for Mountain Works. The goal was to boost brand exposure and create a memorable experience. The video showcased the enjoyment of all weather conditions, especially the cold, while highlighting the comfort and functionality of Mountain Works’ clothing. It also connected with audiences by emphasizing the versatility of their products.
From Concept to Reality
From concept to final production, I collaborated closely with the production team to bring the idea to life. The video highlighted the message that outdoor activities are enjoyable in any weather, thanks to the innovative and stylish designs of Mountain Works clothing. By working together, we ensured the concept resonated with the target audience and delivered a compelling message.
Scandinavian Climate Influence
Mountain Works designs functional garments inspired by the challenging Scandinavian climate, spanning mountains, forests, and urban settings. The team featured the video on their website, social media platforms, and paid advertisements to maximize reach and engagement. This strategy showcased the brand’s versatility and strong connection to the outdoors.